Author: Ghada Al Sawi

The color edition

I live, talk and breathe color and of course, never get bored of this subject. So I’m dedicating this month’s newsletter to exploring the endless possibilities and vibrant energy that color brings into our lives Know your Neutrals A versatile wardrobe always starts with core pieces in neutral colors that you can build on all year round. These […]

May edition

Yes We Can Change Palettes As We Age There is a common misconception that the undertone of our skin doesn’t change as we age. Certainly, under the seasonal analysis, you remain in the same palette and never move out. However, our tonal system is much more flexible and recognises that as we get older, our […]

SS24 trend report

Winter seems to have been a short one, particularly in the Middle East, I am welcoming spring with open arms. I have been busy preparing for the new season and am ready to share new trends and colors that we are likely to see in the coming months. Of course, it isn’t all about buying […]

Build Your Style

February is very much the month that many of us start to think about spring and what we will be wearing. Trends come and go, so it is important to have a core wardrobe of basics that you can add to each season. It means that you aren’t starting from scratch, saving you money in […]

Exciting October!

Have you done your seasonal switchover yet? It’s always lots of fun rediscovering old pieces that you have forgotten isn’t it? Now is a great time to take stock of what you already own, and make a list of items that you need to update your wardrobe. Keep a list on your phone, so that when you’re shopping […]

Sparkling Grape

Pantone call it Sparkling Grape, I call it purple. No matter, it’s the same shade, and we’re in for a bit of a treat next season, because they are predicting a purple comeback. This shade definitely fell out of favour for a long time, but it has been bubbling just under the surface for the last two […]

Mood Boosting Barbicore

Love it or hate it, the new Barbie film has got everyone talking….about pink. Barbie Pink sits very comfortably next to Magenta in the colour spectrum, so it is a cool colour, but you’ve probably worked that out already. Those with a cool undertone will wear it well, although I would suggest upping the garment quality, because […]